‘Business’ News

Ali Baba has entered the cave!

Alibaba has entered the cave (New York Stock Exchange) and found the treasure ! $ 22 bn in a day… Alibaba the Chinese ecommerce firm notorious for selling fake Rolex watches and all sorts of substandard goods has caused waves in the Newyork stock market....

Word of Mouth!

images WORD OF MOUTH! Budget concerned product manufacturers try to save on marketing and rely on word of mouth to go viral. Good idea if the product enjoys uniform endorsement and customer satisfaction. Unless proven for quality and fair pricing, the approach does bring negative results....

MBA freshers tend to dabble in Jargon

MBA freshers  tend  to dabble in Jargon                          When you have a business talk with a young marketing executive, you should be fully aware of the marketing jargon failing which you are made to...

The Purple Cow

    Curious to explore the marketing strategy of Seth Godin’s “The Purple Cow” I happened to read through the bonus chapter entitled “Marketing the Cow with the Cow” wherein the author writes about “unleashing the idea virus”. Like gospel message, Godin believes in Selling...

BHEL annual profit slides to Rs 3,228 crore

finance2 Bharat Heavy Electricals Ltd’s net profit more than halved to Rs 3,228 crore in the previous financial year on account of low volumes and challenges in the domestic power sector. The power equipment major had posted a net profit of Rs 6,615 crore in 2012-13, BHEL...

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