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The Purple Cow

    Curious to explore the marketing strategy of Seth Godin’s “The Purple Cow” I happened to read through the bonus chapter entitled “Marketing the Cow with the Cow” wherein the author writes about “unleashing the idea virus”. Like gospel message, Godin believes in Selling...

Keen contest likely in South Chennai among AIADMK

A keen contest is in the offing in Chennai South where DMK and BJP have put up formidable candidates to wrest the seat from AIADMK, which is fielding a new face. AIADMK denied ticket to sitting MP C Rajendran and instead nominated Jayavardhan, son of...
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