The Purple Cow


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Curious to explore the marketing strategy of Seth Godin’s “The Purple Cow” I happened to read through the bonus chapter entitled “Marketing the Cow with the Cow” wherein the author writes about “unleashing the idea virus”. Like gospel message, Godin believes in
Selling what people are buying
Focussing on the early adopters and sneezers
Making it remarkable enough for them to pay attention
Making it easy for them to spread and
Letting it work its own way to the mass market.

Sounds great! Plain common sense glittering like Wisdom.

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